Cracking the Millennial Market: How Art Businesses Are Tweaking Their Strategies to Target the Next Generation of Collec

Brian Boucher, Artnet News, July 8, 2019

Art dealers and auctioneers are getting creative to tap into the coveted new demographic.

 

"Dealer Mariane Ibrahim, who estimates that her gallery’s millennial buyers have doubled in number to 20 percent in recent years, points out that the young African American collectors among her clientele are changing the emerging art market by building the careers of young African diaspora artists. “They operate in a network, sharing information and investing in artists of the same generation,” says Ibrahim, whose own background is Somali-French."

 

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